Samsung’s Foldable Phone Strategy Gaining Ground in U.S. Market

Samsung’s bold bet on foldable phones appears to be paying off — especially in the United States, where the company is gaining market share from Apple.

Why Samsung’s move is significant

  • Differentiation in a saturated market
  • Premium segment growth
  • Ecosystem push via optimized apps

Challenges ahead

Price, durability concerns, and app compatibility remain obstacles.

What to watch next

Advances in hinge tech, more affordable foldables, possible entry from Apple.

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