In a bold move to enhance online shopping experiences, Google has updated its AI Mode to support visual search. This feature allows users to upload or reference images and use natural language to search for products — combining the strengths of text and visual inputs.
What is the new Visual Search in AI Mode?
Google’s visual search feature goes beyond traditional filtering. Instead of manually sorting by color, size, or brand, users can simply show a product, describe features, and let AI do the rest.
Why this matters for eCommerce & SEO
- Better product discovery
- New keyword opportunities
- Reduced friction
- Competitive edge
Challenges & Considerations
Image quality matters, metadata & alt text optimization, privacy, and bias concerns.
How to adapt your website
Use structured data, optimize image alt text, provide multiple product views, and track traffic for AI search adoption.