Amazon Issues Urgent Scam Warning for 300M Customers – How to Stay Safe in 2025

Amazon has issued a serious security warning to its more than 300 million active users, highlighting a growing wave of sophisticated scams designed to trick customers into handing over sensitive data. The alert, shared in a November 24 email, comes amid the high-traffic Black Friday shopping period — a prime time for scam activity.

🔍 What Kind of Scams Are We Talking About?

According to the warning, cybercriminals are using a variety of tactics to impersonate Amazon. Key methods include:

• Fake delivery or account issue messages that ask you to take urgent “action”
• Deceptive ads on social media promising “too good to be true” deals
• Unsolicited calls or texts from “Amazon Support”, demanding payment details or credentials
• Suspicious links in emails or messages directing you to external, non-Amazon websites

These are not new threats — but Amazon is warning that they’ve grown more aggressive and convincing.

🛡️ Amazon’s Advice: Stay Safe From Phishing & Impersonation

To help customers protect themselves, Amazon is urging everyone to follow these security best practices:

1. Use only official Amazon channels.
2. Handle customer service, order changes, delivery tracking, or refunds via the Amazon app or website — not via links sent in unsolicited messages.
3. Enable two-factor authentication (2FA).
4. Amazon strongly recommends turning on 2FA to prevent unauthorized access.
5. Use a passkey where possible.
6. If your device supports it, using a passkey (face/fingerprint/PIN) is more secure than a password.
7. Know Amazon’s policy.
8. Amazon will never ask you to make payments or verify your account via phone or email. Always check for legitimacy.
9. Report suspected scams.
10. Whenever you receive a suspicious email, phone call, or text, forward it to amazon.com/reportascam.

🔎 How Amazon Is Fighting Back

Amazon isn’t just warning customers — it’s actively working to shut down impersonation scams:

• The company has takedown programs for phishing websites and scam phone lines.
• It works with law enforcement globally and has successfully filed lawsuits against fraudsters.
• Amazon educates users with clear guidance on spotting fake messages and malicious actors.

💬 Real Users’ Concerns & Experiences

Scam attempts aren’t just theoretical — real users have shared their stories on forums:

“They sent me a text claiming my account was signed in from another city… turned on 2FA immediately.”

“I got a phishing email that looked like Amazon, asked for my details — thankfully I checked the link first.”

These incidents show the danger is real — but also that staying alert and using strong security tools can make a big difference.

✅ Final Thoughts — Why This Warning Matters

• Black Friday isn’t just a shopping bonanza — it’s also a prime opportunity for fraudsters.
• Amazon’s warning is a reminder that no one is above being targeted, even major brands.
• The security tips Amazon provides aren’t just “nice to have” — they’re essential in today’s scam-heavy environment.
• You should treat every unsolicited Amazon-branded message with suspicion — especially when it involves your account or payment info.

📣 What Do You Think? Join the Discussion

• Have you or someone you know received suspicious Amazon messages or calls recently?
• Do you use two-factor authentication or a passkey on your Amazon account — and how confident are you in it?
• How do you personally check if an Amazon message is real or a phishing attempt?

Share your experiences and tips below — your insights could help protect others in the Discussionspot community.