It's Not Just About Dance Videos Anymore

TikTok's algorithm remains one of the most powerful and enigmatic content discovery engines on the planet. In 2025, it's evolving to prioritize more than just viral trends. We're seeing a significant push towards niche communities, educational content, and longer-form video.

Key Algorithm Shifts to Watch:

• Search Engine Push: TikTok is optimizing its search functionality, aiming to compete directly with Google for discovery. SEO for TikTok is now a real thing.
• Community-Focused Content: The algorithm is working harder to identify and serve content to hyper-specific niche audiences.
• Value over Virality: While viral content still thrives, signals like watch time, shares, and saves on educational or high-value content are gaining weight.

Implications for Creators and Brands

The message is clear: create content that provides genuine value and fosters community. The days of chasing fleeting trends for quick fame may be numbered. How are you adapting your content strategy?